Modern-day shopping malls are one-stop destinations housing brands that cater to consumer’s every single need. According to India’ Brand Equity Foundation, India’s retail market is expected to increase by 60 percent to reach $US 1.1 trillion by 2020. In an age when everything is just a click away, retailers are constantly striving to enhance their visitors’ shopping experience. Competition in the retail space makes the need for innovation a must. Technologies like digital signages, interactive signage, wayfinding, LED displays and augmented reality are being looked at as powerful tools to increase footfall and create a ‘WOW’ experience for customers.