Indian Shopping Malls are Embracing the Digital World

Is your supplier charging you correct taxes and duties for your digital displays? Why should you care?
May 4, 2018
Indian Shopping Malls are Embracing the Digital World

Modern-day shopping malls are one-stop destinations housing brands that cater to consumer’s every single need. According to India’ Brand Equity Foundation, India’s retail market is expected to increase by 60 percent to reach $US 1.1 trillion by 2020.  In an age when everything is just a click away, retailers are constantly striving to enhance their visitors’ shopping experience. Competition in the retail space makes the need for innovation a must. Technologies like digital signages, interactive signage, wayfinding, LED displays and augmented reality are being looked at as powerful tools to increase footfall and create a ‘WOW’ experience for customers.

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