In today’s technological age, traditional signages are passé for any industry. Retailers using traditional advertising mediums like posters, flex banners, etc. struggle to capture eyeballs and have to bear the hassle of getting them replaced frequently. On the contrary, a digital signage being dynamic in nature offers flexibility to the retailers and enhances the in-store customer experience.

Competition in the retail space makes the need for innovation a must. A digital signage solution enables retailers to differentiate itself from the competitors and provide superior customer experience. Statistics have proved that digital signages in a retail environment is a lucrative promotional medium.

Below are the top 5 reasons that show why an investment in a digital signage solution is a must for the new – age retailer:

  • Over 40% of shoppers say that digital displays can change what they buy because relevant information is served close to the point of purchase
  • 44% of shoppers admit to social media increasing purchasing decisions which can be integrated with a digital signage
  • 8/10 customers have entered a store because of a digital sign catching their interest
  • Stores that have implemented a digital signage say there is a 46% increase in customer satisfaction
  • Stores with a digital signage saw an upswing of 31% in the overall sales volume