There are various sectors that digital signage serves. Banking uses digital signage profoundly for various purposes. There are many types of information bank needs to display to its customer. Considering the huge amount of information both mandatory & promotional and informative, can be haywire if not communicated properly. Considering the messages bank has to be creative in its approach & digital signage is perfect fit in this scenario.
Another benefit of using digital signage in banking is it reduces perceived waiting time for customer. Any bank suffers from customer dissatisfaction due to long queues. To handle this situation digital signage can be integrated with Live TV application which keeps the waiting customer entertained.
Considering the amount of information bank needs to convey, cost becomes an important element. Mandatory circulars from RBI, interest rates, bank schemes always need an update. The life span of any print material is short in banking sectors, due to which it is subject to huge printing & logistical cost (to distribute to all bank branches) involved.
Digital signage is an economical & smart option. The investment involved is one time & the maintenance cost in minimal. As a result bank can save a lot of unnecessary cost. Digital signage breaks the clutter of notice boards which most of the time go unnoticed.
Banking has become competitive, to create an impact on customer’s mind XM Digital signage act as a valuable branding tool. At ATM’s, bank lobbies digital signage can be displayed.