The complete essence of a hotel revolves around its perception in the mind of its customers. A hotel with same kind of amenities & quality as its neighbouring competitor can charge a much higher premium from its customers if it is positioned well. Digital signage has a big role to play in the brand building and positioning of any hotel. Professionally crafted beautiful templates on very gorgeous HD screens take the brand image to another level. Beautiful pictures of the rooms can be showcased on rotation basis. This strategy does the work of up-selling as customers are immediately enticed to upgrade their rooms on seeing beautiful visuals
Amenities available in the hotel such as swimming pool, spa, gym, bars, night clubs can be effectively advertised on these screens which would generate good parallel revenue for the hotel. Displaying attractive offers on spa and happy hours for drinks does a great job of pushing the customers to avail the benefits. Digital signage can be used for meeting room management by displaying current and upcoming schedule outside the meeting rooms and conference rooms and can be either pre-scheduled or changed on the fly. A lot of other useful general information like highlighting popular tourist destinations in the city as well as displaying new, weather info and public travel information greatly benefit the customers staying at the hotel.