As the economy of a country or a city grows, it’s infrastructure and transport grow in parallel fashion. Any well developed city has multiple modes of transport to cater to the demanding travel needs of its citizens. Multiple modes such as trains, buses, metros, airlines, etc are largely used worldwide. There is a huge value addition and benefit of installing digital signage in these modes as well as at the point where passengers gather to board on/off.
Let it be an airport, railway station, bus-stop or a metro, there is a huge number of people who are waiting at these places for their bus, train, etc. This is when they are completely bored and most receptive to any communication sent. Advertisers pay big bucks to have their brands and products propagated at such places which generate high ROI for the company. In addition to ads, other safety messages, timetables, delay information, news and social welfare messages can be shown on these displays.
New generation digital signage has now made it possible to install remotely controlled digital screens within trains, buses and other means of transport. Different kind of system specifications are required to cater to the moving nature, heat conditions and voltage fluctuations. These signages can be used in a similar manner for displaying advertisements and other entertaining content which are sure to get registered in the minds of the viewers. Huge revenue generation is done by enabling advertising in trains & buses.