Still confused about choosing a digital signage or traditional OOH?

Still confused about choosing a digital signage or traditional OOH?
still_confused_about_choosing_a_digital_signage_or_traditional_ooh

7 statistics that will reinforce the fact that digital signages are the future of out of home advertising.


Digital Signage is a powerful medium for audience engagement, reducing the recurring operational expenses and elevating the overall brand perception. Research has proved that digital displays have a major role to play in increasing the in-store sales, reducing the perceived wait time of the customers and enhancing the overall customer experience. Below are the few statistics that are worth thinking about.


  1. Digital displays capture 400% more views than static displays
  2. 8 out of 10 visitors have entered a store because of a digital signage attracting their attention
  3. In-store digital signages resulted in an upswing in the overall sales volume by 31.8%
  4. Around 30% of the customers were encouraged to spend more time inside those stores where ads displayed on digital signages
  5. 1 out of 5 shoppers notice a digital signage advertisement and make an impulse purchase
  6. A digital signage reduces the perceived wait time of the visitors by 35%
  7. Digital Signages help to increase the brand recall rate by 83%

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