Things to consider before buying an LED Display for Advertising

Things to consider before buying an LED Display for Advertising - Xtreme Media


According to market research firm Zenith Global, “India would spend ₹ 91,742 crores by 2021 only on advertising.” India is an emerging market for LED Display with 16% growth rate on a yearly basis. The total digital display participation in Indian OOH advertising market is only 3% till date.




More and more agencies are replacing their adverting properties from static to dynamic LED displays because as of now motion content is more appealing and attractive in comparison to static ads. As an advertiser, you must be ready for this battle with updated technologies and more advertising properties. If you want to beat your competitors in business and want to grab more market cap, it’s possible only with DOOH.

If you are planning to buy an LED display for an advertising purpose, here are a few points you need to add to your checklist.

  • Understand your requirement
  • Indoor or outdoor LED display
  • What is the right pixel pitch
  • Viewing distance from the visitor to the screen
  • Resolution of the LED video wall
  • Hardware & software required
  • Power consumption
  • The chip used in the LED
  • Architectural design
  • Certification of display
  • LED display maintenance & services
  • Cost of the LED display

Still confused? – As a leading LED manufacturer company in India, many times we feel that few of our customers are a little confused about the LED wall, and they don’t know their requirement.

Here’s an in-detail checklist to understand the LED video wall and its process better.

First, the most important thing for LED configuration is the environment where you are going to install your display. If it’s an indoor environment, then it’s resolutions and pixel pitches are totally different from the outdoor display. Indoor LED displays require high resolution and smaller pixel pitches because of viewing distance. In comparison to indoor LED displays, outdoor LEDs have a lower resolution as there is a longer viewing distance. A very suitable example is the Outdoor LED Stadium display.  Anyone can have a clear view from any corner of the stadium due to the suitable resolution and pixel pitch.

To dig further into pixel pitch and resolution, the LED display is categorized into two categories – SMD (Surface-Mount-Diode) and the second one is DIP (Dual-in-line packaging). SMD is the latest technology and mostly used for indoor environment with high resolution and high pixel pitches. The density of DIP categories is basically low. So, it’s unable to create high resolutions, mostly for outdoor display.


Features of Dip & SMD Technology

DIP Technology SMD Technology
WeatherproofWide-viewing angle
Extremely brightNo colour shift at extreme viewing angles
Great for longer viewing distanceSmooth colour from a short distance


1. Pixel pitch in LED display and how it works?


The pixel pitches (dot pitches) are a very important part of the LED display. The distance between two pixels in an LED display is known as the pixel pitch. The pixel pitch of the LED display is the deciding factor as to where you want to install the LED and of what resolution does the screen have to be.


Pixel pitch is always calculated in millimetre and the viewing distance. For example- if it is an indoor LED display and the viewing distance is 1.5 meter from the screen, then your pixel pitch would be –

1.5-meter (Viewing distance) = 1.5-millimeter (1.5mm) distance between each LED cluster.

Another example is if it is a P4 LED video wall, that means the viewing distance is 4 meters and the distance between two pixels is 4 millimetres. Same for p6 LED wall, P10. Mostly outdoor display pixel pitches are p4, P6, P8, p10.


2. What is the resolution of the LED display screen? 

Resolution is totally responsible for colour, quality of the display. The deciding factor of the screen resolution is pixel pitches, the frame of LED, and the optimal viewing distance. Resolution of the screen in one of the most deciding factors for the price of the LED display.

The resolution of the screen is dependent on your viewing distance and size of displays. You can calculate your screen resolution with a simple formula, suppose you are going to buy a P2.5 LED display & the size of the screen is 10 m * 5 m.

Then the calculation is,
for resolution calculation first, convert your meter in millimetre and divide with pixel pitches.
Resolution = size of the screen in mm/ pixel pitches
10 meters = 10000 millimetres
5 meters = 5000 millimetres
Pixel pitch = 2.5mm

Resolution = 10000/2.5 = 4000, 5000/2.5 = 2000

The Resolution of your screen will be 4000 * 2000.

Some additional factors which should be taken into consideration while installing the LED display are space (where will it be installed) and the support structure (LED displays need support like the wall or pole).


3. Other than that, what kind of hardware & software are required?

As an advertiser, a combination of hardware and software will be required while putting up an LED display for advertising. (hardware is the body or the raw parts of the LED and software being the mind or working of the LED).


Questions to be asked to the vendor


1. What are the basic requirements for a complete LED installation?

  • LED Module & cabinetbillboard
  • 3 phases & single-phase power
  • Distribution Box
  • Fabrication
  • Networking & cables
  • Video processors
  • Media Players
  • Software for run the content Schedule management
  • What is the software used for LED video walls?

The most famous video player control software for LED displays are Nova studio and LED studio.


2. What certification is required for LED Display?

As an advertiser when you are buying an LED displays for advertisement, the quality of the product is important for return on investment. India has its own regulatory agency for quality control, guarantee, safety and reliability of products known as BIS (Bureau of Indian Standards). Verify BIS certification for the LED display to ensure the quality control of products. If the supplied products are not BIS certified, maybe then there will be a compromise in the quality, safety etc.


3. Power consumption

Always choose an LED which uses DC (direct current) for smooth running. The government supplies AC (Alternate Current) to consumers for displays. An adapter is required to convert alternate current to direct current. The power calculation of LED display is in watts/Square meter. The standard size of power consumption per square meter is 750 wats / sq. m.

The Simple formula using for power consumption calculation in LED wall screen is like this –

The area of the screen:  10 m * 8m = 80 Sq. m

Wattage calculation: 80 Sq. m * 750 = 60000 watt


4. LED display maintenance & services

The advertising industry is known for the world’s most competitive industry where you can survive with only quality, adaptability of new technology, creatives and engagement. As an advertiser, when you are launching ad campaigns for your client you can’t compromise on the quality of the medium where you are going to run your complete campaign.

So, when you are going to buy LED displays for advertising purpose, the services and maintenance are equally important.

Ask your supplier about the service delivery for your products. Know your supplier’s past services background if possible. How Frequent they start your display and what type of accessories replacement is included in the services. The location of the service centre shows how frequent they troubleshoot your problems. Here are some crucial factors that need to be considered in your support service agreement-

  • Cheap label service
  • Products replacement
  • Accessories Replacement
  • Services Center location
  • Expertise & Support Team
  • Services Charge

Xtreme Media is known for their better support services and on-time delivery. Today we are a leading LED video wall manufacturing company in India. We have highly experienced installing and support team who resolve your queries on times.  We are successfully complete major projects like BSE, NSE, Railways with LED display of zero downtime. Check out our case study for led display.


5. LED Display Pricing & Taxation

Worldwide commodity products are divided into a category based on prices which are also known as HSN code. HSN code decides which product falls under which category according to the price range.

The LED wall tax calculation in India is– 28 % tax + LED Panel Prices

So, when you are buying LED display check HSN Code. Because, if your suppliers are hiding taxes, or manipulating HSN Code to save customs duties for relative products they are violating the rule and hefty penalties will have to be paid.

Snehal Ahire
A highly motivated and enthusiastic individual, Snehal Ahire, Marketing Manager, has excellent knowledge and passion for marketing. She has great exposure to marketing communications and project management with a determination to succeed within the industry.

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