The iconic PVR Cinemas, are one of the largest multiplexes in India that cater to those who are seeking an authentic theatre experience. Featuring all the latest movies, PVR provides an endless viewing experience for its visitors with its exceptional technology IMAX, 4DX, and ECX.
Not only have they upgraded their technology but PVR Cinemas recently underwent a massive modernization in terms of architecture and ambiance. 34 unique and stunning Xtreme Media LED displays are installed at almost every PVR in India. Because the screens are visually dominant, PVR Cinemas are making a remarkable impression on the audience by showcasing high-resolution content seamlessly.
Purpose of Installing LED Displays: Previously, the main driving attention of PVR Cinemas was its remarkable movie experience that welcomed the visitors, but in time that felt short to create a long-lasting mark in this competitive world. Hence, they were looking out for something which would leave the visitors with not only a good theatre experience but also something that would bring them back each time.
Solution Offered: Since PVR Cinemas wanted to go all out with their modernization, Xtreme Media offered to install various forms of LED displays theatres which were not only unique in shape and size but many of the concepts are first of its kind in India.
A nostalgic environment is created by showcasing digital montages of notable film people from all around the globe on various LED display, it truly touches the heart of movie lovers and adds the artistic vibe to the lobby.
The aim to is to create a powerful impact about PVR Cinemas from the minute the audience enters till the time they step out.
Challenges Faced: A major challenged faced by our team was meeting the project timeline. The project was supposed to be executed in 3 times less time compared to the other project as the theatre was operational at most hours of the day.