Digital signage encourages customers to spend up to 30% more in stores. Apart from boosting sales digital signage contributes positively and helps retailers to provide a ‘WOW’ experience to visitors. LED displays are becoming more and more popular as window and showcase displays. Some of the international leading retail brands are already using these displays inside the stores and on the store.
LED billboards and digital signage will bring digitization to outdoor advertising. Digital outdoor advertising is smart and a targeted advertising. As the medium becomes digital it provides more flexibility while changing the content pushing the right content at right time. DOOH is more measurable and insightful which allow advertisers to show right ad to a right person.
Smart cities are embracing digital displays in various formats, variable messaging displays to manage the traffic, digital unipole displays to inform and advertise, indoor LED displays and digital signage at various indoor venues are used to digitize the communications. Other solutions include smart kiosk, interactive wayfinding and command & control centre displays.
Banking & Financial Institutions
Stock exchanges worldwide is famously known for its stock tickers and displays. India is no exception Indian stock exchanges used various forms of LED displays to provide market information. Through digital signage product awareness is increased by 43%, banks keep the information dissipation and promotions interesting with digital signages & LED displays.
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ABP Majha, a 24hrs Marathi news channel owned by ABP group has installed a curved LED video wall at their studio. The LED video wall acts as a digital backdrop in the studio. The display has a high refresh rate and chip level repairing capabilities which makes it very easy for maintenance.
National Stock Exchange (NSE)
A 3mm cylindrical LED display is installed at National Stock Exchange (NSE). All the real-time data that NSE wants to showcase to its viewers is displayed on the LED display. The smooth functioning and unique shape of LED display help to enhance the overall ambience at NSE.